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Television
commercials have only 30, maybe 60 seconds to leave you with a
favorable impression of the object being marketed. That's quite a magic
act.
A
smart marketing executive once said it's only magic if it's planned
that way.
Your
smile is a commercial for you. First impressions mean everything - on
dates, in business, on sales calls - you name it. A one-minute
television commercial is lengthy when compared to the moment you have
to make a good first impression.
Most
marketing studies come down to one thing: Did you connect with your
potential client and leave them with a good impression? The job of
selling a product is always secondary to selling yourself - you can
have the greatest product in the world, but if the client isn't
comfortable with you, they'll seek that product elsewhere.
It's
time to invest in smile.
Every
business has a specialty. Ours is perfecting your smile through
cosmetic dentistry. Drs. Gustafson and Morningstar are certified in
several areas beyond normal studies of dentistry, and have perfected
techniques that often provide excellent cosmetic results, every time.
For
example:
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Are
your teeth yellowed? We recommend a safe, two-phase solution to
brightening your smile. Whitening your teeth through bleaching can
give you a clean, bright smile in under two weeks. The next step is
to use Nite White - a simple follow-up program that will keep your
smile bright over time.
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Porcelain
veneers and filling replacements are two more considerations.
Chances are that if you have fillings, they're made of a metal
called amalgams. Besides the fact that these can be unsightly if
you're cavity prone, some can pose a threat to your health because
they can be comprised of up to 50 percent mercury?
Instead of amalgams, we use porcelain fillings which are
indistinguishable from your teeth. We match the color of your
existing tooth as much close as possible and the porcelain is just
as durable as an amalgam filling.
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We
were all kids once. Anything from a bad hop on a line drive to
second base, to biting down on a hard candy, might have chipped a
tooth. That chipped tooth is probably the sort of thing you've
always intended to get fixed but in the meantime, you have gotten in
the habit of hiding it.
We
can fix it so no one will ever know your tooth was damaged.
Porcelain
veneers allow us to build back the missing part of the tooth. The
shape, color and feel of the tooth will be the same as a healthy,
undamaged tooth.
If
walking around with broken or yellow teeth keeps you from smiling and
interacting normally with those around you, then it's time to make an
investment in your self-confidence.
We
live in a competitive world - investing in cosmetic dentistry is just
like investing in a tasteful, high-quality wardrobe, except the
benefits to your smile will long outlast the best suit in your closet.
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