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Better by far you should forget and smile.
-- Christina Rossetti
1830–1894

Make a good first impression
Bleaching can help you put your best smile forward

Why consider getting you teeth bleached (or whitened, a term commonly interchanged with bleaching)?

There are all kinds of answers in medical and dental journals. Those answers may be correct, but Drs. Steve Gustafson and Shari Morningstar think the real answer connects with people on a plain, fundamental level.

“First impressions are very, very important,” Dr. Gustafson says. He sees bleaching as the next step in an evolutionary process to improve a person’s best feature – their smile.

There’s a good deal of recent history to back up that statement.

A couple decades ago, people started paying more attention to their smile, either by hiding or improving it. Bonding, crowns and veneers started becoming popular procedures to fix and level off crooked, chipped teeth, or fill in the gaps between teeth.

Those procedures have become more commonplace today, and have lead to bleaching.

“It truly is a matter of improving self-esteem and self-confidence,” Dr. Gustafson says. “You wouldn’t believe how many people are afraid to smile because their teeth are yellowed, they know it, and they’re embarrassed about it.”

Dr. Morningstar, in a previous conversation, recalls a patient who actually tried to talk with her lips covering her teeth the majority of the time, because they were badly stained.

Bleaching isn’t really just a cosmetic procedure. It’s more like the process of growing up and realizing there are times when blue jeans just won’t do – it’s time to bring out the business suit, or maybe even the tuxedo.

People who make their living meeting the public – sales representatives, public speakers, on-air personalities, models – consider bleaching their teeth a natural part of grooming.

Think about these facts:

  • Something – from chocolate to tobacco, coffee, tea, smoking, red wine, and even raspberry and blueberry jams – is going to discolor your teeth. Your teeth are not impervious enamel – their surface is porous.

  • You can include tetracycline in the list of things that can stain your teeth. If your doctor regularly prescribed that antibiotic for you prior to your teenage years, before your teeth matured, then your teeth probably have a grayish cast to them. That’s the result of the antibiotic, and for a dentist it’s one of the most challenging stains to remove. It’s called an intrinsic stain.

  • “Age stains are the easiest to remove,” Dr. Gustafson says. “The stains people acquire as a part of living their lives can be corrected remarkably easily.”

  • Many drug stores, among other places (The Journal of the Michigan Dental Associaton noted a hair salon in Michigan was featuring bleaching services), offer bleaching products ranging from rinses to kits where a mold of the teeth is made, so users can load the product into the mold and wear it overnight. The journal’s position is that while these products may in fact be endorsed by the American Dental Association, they still require a skilled, trained individual to guarantee good results.

As the journal says, “It affirms dentistry’s conviction that the performance of teeth bleaching that involves the taking of intraoral impressions for the purpose of fabricating a custom bleaching tray and the dispensing of a bleaching tray is solely within the scope and practice of dentistry.”

Just because your hair stylist can lighten your hair doesn’t mean he or she can lighten your teeth. Crowns, veneers and caps will respond differently to bleaching – these are things your dentist will know, but your hair stylist probably will not.

A bad haircut will grow out in about four weeks. A bad bleach job on your teeth will last a lot longer, and cost a lot more to fix.

Dr. Gustafson says most bleaches have a common base of hydrogen peroxide; some use carbamide peroxide. It takes an expert to determine the best preparation for the client. “The chemicals are similar, but they are not the same,” Dr. Gustafson says.

It’s been Dr. Gustafson’s experience that clearly noticeable results happen very rapidly with bleaching. “We’re talking 10-14 days to a bright smile with the preparations we use,” he says.